Asma Quadri is a senior client leader with 18+ years managing complex, enterprise-level accounts across APAC and global markets — a trusted advisor to C-suite and senior marketing leaders, known for translating business challenges into scalable, data-led marketing and media solutions delivered across the dentsu network.
The profile is strongest where a single enterprise relationship spans strategy, governance, data and multi-market delivery. Asma's career bridges global business leadership at dentsu with regional client and planning leadership at WPP — always as the single senior point of accountability a C-suite marketer can rely on.
A compressed executive arc from regional planning leadership to global business direction, transformation stewardship and present-day sustainability grounding.
Senior client leader for global and regional enterprise accounts, acting as the primary strategic partner to senior client stakeholders — with full accountability for strategy, governance, and commercial outcomes.
Progressive regional and market leadership roles across India and APAC, managing communications planning, media strategy, and client leadership for global and regional brands.
A deliberate pause to build a transformation and future-readiness lens on top of two decades of client leadership.
Filter by theme to turn the resume into a conversation — this is what the numbers behind each role actually delivered.
Single senior point of accountability across strategy, governance, and outcomes spanning Asia, Africa, and the Middle East.
Integrated sponsorship frameworks connecting upper-funnel partnerships with mid- and lower-funnel activity in select markets.
Regional and global governance frameworks covering programmatic supply transparency, brand safety, and post-cookie planning.
Direct and matrix leadership including regional performance hubs, with a focus on capability development and stable delivery.
High client satisfaction scores maintained across multiple years through disciplined service management in a complex structure.
Tech Maturity program with Google plus data harmonisation across 6+ markets, improving scalability.
Cross-network integration and expanded strategic scope, improving profitability through operating efficiency.
A proprietary planning tool combining TV data with digital and social signals to optimise investment decisions.
End-to-end strategic and media leadership for a flagship regional brand property.
This reframes the résumé into a buyer-readable architecture — useful for executive search, enterprise client roles, and senior account leadership mandates.
Stakeholder management and trusted-advisor relationships with C-suite and senior marketing leaders.
APAC and global account stewardship across 20+ market structures.
Orchestrating strategy, content, data, operations and technology specialists into one delivery model.
Translating business challenges into scalable, data-led marketing and media solutions.
Revenue growth, upsell, and full P&L accountability across complex accounts.
Data-led decision frameworks, QBRs, and operating model design at scale.
A sabbatical spent adding a transformation and future-readiness lens to two decades of enterprise client leadership.
Sustainability strategy, ESG, circular economy, LCA, and sustainable infrastructure.
Active facilitator, bringing systems-level climate literacy to groups and organisations.
Including Kids Yoga certification.
"Relentless Excellence" — multiple nominations.
Global knowledge-sharing role.
MS Ramaiah Institute of Management, Bangalore.
Karnataka University.